Driver Designated Service Research Paper Example | Topics and Well Written Essays - 1250 words

Driver Designated Service - Research Paper Example The Marketing Plan The demographic environment of Los Angel’s city is made up of a diverse population. The populace consists of men and women whose education levels vary from person to person. Los Angeles is a city with a large population because of the high level of birth rate. The residents also have various perceptions governing their interactions within the society. Religious beliefs also vary from person to person because the country does not have a state religion. All this factors plays a crucial role in influencing market plan for organizations. The 4Ps of the marketing mix that are taken into consideration in the marketing of the service involve â€Å"product,† â€Å"price,† â€Å"place† and â€Å"promotion.† Marketing The owners should know the strengths and challenges within the business. The knowledge by the owners provides a burly base for the operation of the industry because the threats and opportunities are easily predicted by the own ers. Secondly, the customers should be educated on the benefits of business and how it works. It should have some distinct features that distinguish it from other similar services offered by other businesses (Heather & Stockwell, 2004). The location for conducting the business should be clear and reachable by the clients. Security of the clients should be guaranteed by the company. The business should not be positioned at a location where there are no unlawful doings happening in the area. It should also be located in strategic positions. Promotion The service of providing designated drivers should be widely promoted using various strategies such as advertising and sales promotion to market it to the prospective clients. Promotion also acts as a tool for educating buyers on the existence and payback of the service in the market. Service Review The service of providing designated drivers was instigated to help drivers who are excessively drunk safely reach home. My â€Å"designated driver service† company is different from other competitive companies because it drives clients from home in their own vehicles, while another driver follows the designated driver to pick up the designated driver. It is efficient because the designated driver goes as far bringing a clients’ vehicle within their reach. The designated driver service has certain impediment that limits the efficiency in delivery of the service. The first impediment is that the designated drivers are a popular lot in the society, but residents do not fully utilize the services they offer. This is because individuals are still used to the conduct of drinking and driving. The drunk drivers who cause accidents in most cases always go on drinking sprees without hiring designated drivers. A designated driver does not necessarily have to be a person who is engaged to work in a company, but can also be the one who goes with colleagues out on a drinking spree and refrains from drinking alcoholic bev erages (Heather & Stockwell, 2004). Target Market and Segmentation The city that I am targeting is Los Angeles. It has a high population compared to other states in the United States. The city and the market are located in the United States. The populace of the city is diverse because of the numerous ethnic groups present within the city. The market behavior in the city is also unpredictable as a result of the large population. Many individuals are operating different businesses within the city and I strongly believe that my company will immensely benefit from