Cause and Effect Essay - McDonalds Causes More Deaths...

Cause and Effect Essay - McDonalds Causes More Deaths than Terrorists It was probably inevitable that one day people would start suing McDonalds for making them fat. That day came this summer, when New York lawyer Samuel Hirsch filed several lawsuits against McDonalds, as well as four other fast-food companies, on the grounds that they had failed to adequately disclose the bad health effects of their menus. One of the suits involves a Bronx teenager who tips the scale at 400 pounds and whose mother, in papers filed in U.S. District Court in Manhattan, said, I always believed McDonalds food was healthy for my son. Uh-huh. And the tooth fairy really put that dollar under his pillow. But once youve stopped sniggering at†¦show more content†¦To see how this all came about, lets go back to 1983, when John Martin became CEO of the ailing Taco Bell franchise and met a young marketing whiz named Elliott Bloom. Using so-called smart research, a then-new kind of in-depth consumer survey, Bloom had figured out that fast-food franchises were sustained largely by a core group of heavy users, mostly young, single males, who ate at such restaurants as often as 20 times a month. In fact, 30 percent of Taco Bells customers accounted for 70 percent of its sales. Through his surveys, Bloom learned what might seem obvious now but wasnt at all clear 20 years ago -- these guys ate at fast-food joints because they had absolutely no interest in cooking for themselves and didnt give a rip about the nutritional quality of the food. They didnt even care much about the taste. All that mattered was that it was fast and cheap. Martin figured Taco Bell could capture a bigger share of these hard-core customers by streamlining the food production and pricing main menu items at 49, 59 and 69 cents -- well below its competitors. It worked. Taco Bell saw a dramatic increase in patrons, with no drop in revenue per customer. As Martin told Greg Critser, author of Fat Land: How Americans Became the Fattest People in the World, when Taco Bell ran a test of its new pricing in Texas, within seven days of initiating the test, the average check was right back to where it was before -- it was just fourShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. 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