Critical Evaluation of an E-Business Essay Example | Topics and Well Written Essays - 4250 words

Critical Evaluation of an E-Business - Essay Example This may be due to sedentary habits setting in with increasing age. The survey also revealed that the marketing efforts of retailers to spruce up their websites yielded positive results with a majority of respondents feeling that they were attracted by the pleasant atmosphere created by the retailers' websites. A majority of respondents also felt that shopping online is fast becoming a set trend and the pattern will increase in the future. Some of this also felt that they were ready to shop online wholly. This is a report on a survey conducted on 15 respondents of their experience in shopping online at two premier British Online establishments - Sainsbury and ADSA. In essence it is a study of consumer behaviour that assists firms, organisations and even individuals to improve their interaction with consumers by better understanding of certain issues that shall be enumerated later in the report, all of which were the initial objectives of the survey. Before setting out the issues the report states a little of what use the survey may be. Consumer behaviour can be described as behaviours of individuals, groups, and organisations as they use processes to select, secure, use and dispose of products, services, experiences and ideas to satisfy needs (Perner, Lars). The study of consumer behaviour can be utilised in four major ways as follows. Marketing Strategy: Study of consumer behaviour can... The study of consumer behaviour can be utilised in four major ways as follows. Marketing Strategy: Study of consumer behaviour can enable enterprises, groups and individuals to formulate effective marketing strategies. For example, in this particular instance, the study of consumer behaviour in relation to the two online stores can enable the managerial staff of these stores to determine how they can enhance the shopping experiences of shoppers at their individual stores of that shoppers return again and again, thus creating a faithful bank of customers. Either enhancing their individual stores' websites or any other suitable means may do this. How the attractiveness of the websites can be enhanced can easily be determined by what the consumers want that can be featured within the responses of the survey. Public Policy: Public policy can be determined through the means of consumer surveys that can effectively reveal characteristics of consumption that the policy makers can then utilise to formulate effective policy. Social Marketing: Consumer behaviour studies can effectively enable social marketing that can enhance societal values through suitable manipulation of mass consumer behaviour. Ideas and experiences that reinforce societal values can be effectively spread through consumer products after study of consumption patterns. Personal Experience: Study of consumer behaviour can enhance personal experiences by enabling the individual consumer to become aware of inherent difficulties facilities in shopping at certain consumption points. (Perner, Lars) There is also some need to fill in some important details on the online British